{"id":64745,"date":"2021-02-24T14:12:00","date_gmt":"2021-02-24T19:12:00","guid":{"rendered":"https:\/\/chitchats.com\/blog\/?p=64745"},"modified":"2024-10-04T10:26:49","modified_gmt":"2024-10-04T14:26:49","slug":"expedition-gratuite-vs-expedition-gratuite-au-seuil","status":"publish","type":"post","link":"https:\/\/chitchats.com\/blog\/expedition-gratuite-vs-expedition-gratuite-au-seuil","title":{"rendered":"Exp\u00e9dition gratuite vs Exp\u00e9dition gratuite au seuil"},"content":{"rendered":"\n<p>Le monde du commerce en ligne est extr\u00eamement concurrentiel. L&#8217;un des moyens de se d\u00e9marquer est l&#8217;exp\u00e9dition. De nombreuses entreprises le font en incitant les acheteurs \u00e0 acheter leurs articles avec la livraison gratuite. Il existe deux approches principales :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exp\u00e9dition gratuite sans minimum<\/li>\n\n\n\n<li>Exp\u00e9dition gratuite au seuil<\/li>\n<\/ul>\n\n\n\n<p>Dans cet article, nous examinerons les avantages et les inconv\u00e9nients de chaque option.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exp\u00e9dition gratuite (sans minimum)<\/h2>\n\n\n\n<p>La mani\u00e8re la plus courante d&#8217;offrir la livraison gratuite est d&#8217;incorporer le co\u00fbt de l&#8217;exp\u00e9dition dans le prix de vos articles ou de pr\u00e9voir un budget pour l&#8217;exp\u00e9dition. Cela signifie que vous \u00e9vitez de supporter le co\u00fbt de l&#8217;exp\u00e9dition et que votre client conna\u00eet le prix final qu&#8217;il paiera \u00e0 l&#8217;avance.<\/p>\n\n\n\n<p><strong>Avantages<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les clients sont moins susceptibles d&#8217;<a href=\"https:\/\/chitchats.com\/blog\/reduire-labandon-de-panier-en-ligne\">abandonner leur panier<\/a>.<\/li>\n\n\n\n<li>L&#8217;utilisation d&#8217;un service de livraison \u00e0 faible co\u00fbt comme Chit Chats vous permet de maintenir vos prix bas sans perdre de profit.<\/li>\n<\/ul>\n\n\n\n<p><strong>Inconv\u00e9nients<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmente le prix affich\u00e9 de votre produit.<\/li>\n\n\n\n<li>Difficile de garantir que votre tarification couvrira toutes les instances d&#8217;exp\u00e9dition (par exemple, certaines commandes peuvent co\u00fbter plus cher \u00e0 exp\u00e9dier que d&#8217;autres).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Exp\u00e9dition gratuite au seuil<\/h2>\n\n\n\n<p>L&#8217;exp\u00e9dition gratuite au seuil signifie qu&#8217;un client doit atteindre un certain seuil avant de pouvoir b\u00e9n\u00e9ficier de la livraison gratuite sur sa commande. Cela peut \u00eatre une valeur totale minimale d\u00e9pens\u00e9e sur la commande ou un nombre minimum de produits achet\u00e9s.<\/p>\n\n\n\n<p><strong>Avantages<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9e un incitatif pour les clients \u00e0 acheter plus de vos articles en une seule fois.<\/li>\n\n\n\n<li>Exp\u00e9dier plusieurs produits ensemble r\u00e9duit vos propres co\u00fbts d&#8217;exp\u00e9dition et est meilleur pour l&#8217;environnement.<\/li>\n<\/ul>\n\n\n\n<p><strong>Inconv\u00e9nients<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les clients peuvent ne pas \u00eatre pr\u00eats \u00e0 d\u00e9penser plus juste pour obtenir la livraison gratuite.<\/li>\n\n\n\n<li>Les clients peuvent percevoir le seuil comme trompeur et avoir moins confiance en vos prix.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quelle m\u00e9thode est la meilleure ?<\/h2>\n\n\n\n<p>Pour faire le bon choix, vous devez vous poser certaines questions avant de d\u00e9cider entre la livraison gratuite et l&#8217;exp\u00e9dition gratuite au seuil. Ces questions concernent en grande partie les types de produits que vous vendez et la marque que vous construisez.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mon produit est-il quelque chose que les clients pourraient utiliser en plusieurs exemplaires ?<\/li>\n\n\n\n<li>Regrouper mes exp\u00e9ditions me permettra-t-il de b\u00e9n\u00e9ficier d&#8217;une remise significative sur l&#8217;exp\u00e9dition ?<\/li>\n\n\n\n<li>Le fait d&#8217;avoir un prix plus \u00e9lev\u00e9 affectera-t-il mes ventes ?<\/li>\n\n\n\n<li>Mon taux de clics est-il \u00e9lev\u00e9 mais mon taux de conversion pour les ventes est-il faible ?<\/li>\n\n\n\n<li>Quelle est la valeur moyenne de ma commande ? Quel serait un seuil appropri\u00e9 ?<\/li>\n<\/ul>\n\n\n\n<p>Si vous n&#8217;avez pas encore envisag\u00e9 le type d&#8217;exp\u00e9dition que vous proposez, il existe de nombreuses ressources pour vous aider \u00e0 commencer. Par exemple, consultez <a href=\"https:\/\/sharearefund.com\/how-to-calculate-free-shipping-minimum-for-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">cette formule utile<\/a> (anglais seulement) si vous \u00eates bloqu\u00e9 sur le calcul d&#8217;un seuil appropri\u00e9 \u00e0 offrir pour la livraison gratuite.<\/p>\n\n\n\n<p>Comme pour tout, il vous faudra probablement un certain temps, des recherches, des essais et des erreurs avant de trouver la m\u00e9thode qui fonctionne le mieux pour vous. N&#8217;oubliez pas que vous pouvez utiliser notre <a href=\"https:\/\/chitchats.com\/fr\/pricing\">calculateur d&#8217;exp\u00e9dition pratique<\/a> pour obtenir des estimations rapides des tarifs postaux.<\/p>\n\n\n\n<div class=\"wp-block-cover alignfull is-light gb-block-cta\" style=\"padding-top:2%;min-height:13em;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f2f4f6\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center mt-0 has-text-color\" style=\"color:#32373c;font-size:36px;line-height:1\">Economisez avec Chit Chats d\u00e8s aujourd&#8217;hui           <\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#32373c;line-height:1\">Pas de frais mensuels cach\u00e9s. Prix \u200b\u200bimbattables. Plus de 20 millions de colis livr\u00e9s.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size gb-block-button sign-up-btn\" style=\"font-size:20px;line-height:1.2\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/chitchats.com\/signup\" style=\"border-radius:5px;color:#ffffff;background-color:#db2b35;padding-top:10px;padding-right:1em;padding-bottom:10px;padding-left:1em\">S&#8217;inscrire maintenant!<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le monde du commerce en ligne est extr\u00eamement concurrentiel. L&#8217;un des moyens de se d\u00e9marquer est l&#8217;exp\u00e9dition. De nombreuses entreprises le font en incitant les&#8230;<\/p>\n","protected":false},"author":33,"featured_media":64747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4522,5165],"tags":[],"class_list":["post-64745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chit-chats-blog-fr","category-conseils-expedition-commerce-electronique-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exp\u00e9dition gratuite vs Exp\u00e9dition gratuite au seuil | Chit Chats<\/title>\n<meta name=\"description\" content=\"Comment incitez-vous vos clients \u00e0 acheter ? 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