{"id":49985,"date":"2020-04-21T09:03:00","date_gmt":"2020-04-21T13:03:00","guid":{"rendered":"https:\/\/chitchats.com\/blog\/?p=49985"},"modified":"2025-04-14T15:29:08","modified_gmt":"2025-04-14T19:29:08","slug":"etsy-vs-shopify","status":"publish","type":"post","link":"https:\/\/chitchats.com\/blog\/etsy-vs-shopify","title":{"rendered":"Etsy vs Shopify: Which Is Best for Small Businesses?"},"content":{"rendered":"\n<section class=\"wp-block-cgb-block-hero-banner alignfull section\" style=\"background-color:#2b5bae;color:#ffffff\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-6 d-flex flex-column justify-content-center\"><h1 class=\"h-banner__title hero-header\">Etsy vs Shopify: Which is Best for Small Businesses?<\/h1><div class=\"h-banner__text hero-sub-text\"><p>Etsy and Shopify are two popular, but very different, ecommerce options. In this article, we will\u00a0 compare Etsy vs Shopify to see which is the best choice for your small online business. We\u2019ll spare you the suspense, however. There isn\u2019t a winner.<\/p><\/div><\/div><div class=\"col-md-6\"><img decoding=\"async\" class=\"h-banner__image\" src=\"https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/etsy-vs-shopify-banner-1.jpg\" alt=\"\" aria-hidden=\"true\"\/><\/div><\/div><\/div><\/section>\n\n\n\n<p>Comparing the two options is like comparing apples and oranges. Or maybe apples and bananas, since apples and oranges are somewhat similar. The option that works for you is dependent on your business, so let\u2019s dive in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etsy vs Shopify: Key Differences Explained&nbsp;<\/h2>\n\n\n\n<p>Etsy and Shopify are different approaches to ecommerce.<\/p>\n\n\n\n<p>Shopify is an <strong>online store builder<\/strong> which helps you create a customizable store with its own URL. It also gives you tools to handle many of your business needs. It\u2019s the equivalent of having your own brick and mortar store online.<\/p>\n\n\n\n<p>Etsy is an <strong>online marketplace<\/strong> and a place where visitors can go to buy and sell unique products. It\u2019s like a local market where there\u2019s lots of people selling things in their own stalls. <strong>Etsy mainly sells products that fall into the handmade, vintage, or craft supply categories<\/strong>. If you sell anything else, then you probably want to compare other options like <a href=\"https:\/\/chitchats.com\/blog\/shopify-vs-woocommerce\">WooCommerce vs Shopify<\/a> or <a href=\"https:\/\/chitchats.com\/blog\/amazon-vs-ebay\">eBay vs Amazon<\/a>. For the purposes of this article, we\u2019ll assume you have the option of selling on either.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large mt-3\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/etsy-why-choose-banner-1-1024x427.jpg\" alt=\"\" class=\"wp-image-50017\" srcset=\"https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/etsy-why-choose-banner-1-1024x427.jpg 1024w, https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/etsy-why-choose-banner-1-300x125.jpg 300w, https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/etsy-why-choose-banner-1-768x320.jpg 768w, https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/etsy-why-choose-banner-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Etsy is the Best Option for Small Business Owners&nbsp;<\/h2>\n\n\n\n<p>Etsy has three main advantages: being easy, affordable, and an existing customer base. These advantages make it a great platform to start an ecommerce business on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Etsy Is Easy<\/strong><\/h3>\n\n\n\n<p>Etsy\u2019s main overall advantage is that it is very easy to get started. To sell on Etsy, you willneed to<a href=\"https:\/\/www.fundera.com\/blog\/opening-an-etsy-shop\"> create an Etsy shop<\/a> by signing up and following the instructions. Because there are less options for customization than Shopify, you don\u2019t have to worry about learning about themes and apps. In other words, you can get your store up and selling faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Etsy is Cheaper (When You Start Out)<\/strong><\/h3>\n\n\n\n<p>Shopify is a great product, <a href=\"https:\/\/www.shopify.ca\/pricing\">but it is expensive<\/a>. Basic Shopify is going to run you $29 USD\/month plus 2.9% + 30\u00a2 per transaction. That can add up to a lot over a year. Now you get what you pay for, and you do get a lot of functionality for that price. However, if you\u2019re not going to use those extra tools that Shopify provides, then it\u2019s not a deal.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.etsy.com\/ca\/sell#fees\">Etsy\u2019s fees<\/a> are sales and listings dependent. You get charged $0.28 CAD \/ listing and then a 5% transaction fee and a 3-4% + $0.25 CAD payment processing fee. If you\u2019re only running a few hundred dollars of sales through your store a month, then this is the cheapest option. If your sales increase past that point, however, then Shopify becomes the cheaper option as the percent fees will begin to eat into your bottom line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Etsy Brings You a Customer Base<\/strong><\/h3>\n\n\n\n<p>Etsy\u2019s customer base is its biggest selling point over Shopify. One of the biggest challenges you face when trying to sell your products is getting people to see them. When you sell on Etsy, you\u2019re selling in a marketplace that already has millions of customers. You don\u2019t need to worry about branding your site or about SEO. As long as you\u2019re selling for something that people are searching for, people will find your product.<\/p>\n\n\n\n<p>In addition, Etsy is a community and not just a marketplace. You can get help from, or lend a hand to, other sellers through their <a href=\"https:\/\/community.etsy.com\/\">online forum<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/shopify-why-choose-banner-1-1024x427.jpg\" alt=\"\" class=\"wp-image-50018\" srcset=\"https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/shopify-why-choose-banner-1-1024x427.jpg 1024w, https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/shopify-why-choose-banner-1-300x125.jpg 300w, https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/shopify-why-choose-banner-1-768x320.jpg 768w, https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/shopify-why-choose-banner-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify: The Perfect Platform for Branding and Scaling&nbsp;<\/h2>\n\n\n\n<p>Shopify is good at one thing: to make it easy for users to create beautiful ecommerce stores that work really well. It allows you to customize the appearance of your store. It also gives you powerful tools from POS to marketing to fulfillment service integration. All these advantages boil down to two main reasons to pick this service: branding and scaling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You Want to Brand Yourself<\/strong><\/h3>\n\n\n\n<p>If you just want to sell a few custom items, it\u2019s hard to beat Etsy. But what if you want to run a business that people think of when they think about your product? You want people to think of Jane\u2019s Steampunk Emporium when they want to buy <a href=\"https:\/\/en.wikipedia.org\/wiki\/Steampunk\">steampunk<\/a> accessories. To do that, you need a brand that exists outside of Etsy. You\u2019ll need a domain name, a nice looking store, and you\u2019ll need to show up in search results.<\/p>\n\n\n\n<p>If that\u2019s what you want to do, then Shopify is the choice for you. Aside from the basics (building stand alone stores is what Shopify is for), Shopify allows you to customize the design of your store through a <a href=\"https:\/\/themes.shopify.com\/themes\">variety of themes<\/a>. Official Shopify themes are built to look beautiful out of the box and are made so that they can be easily customized, even if you\u2019re not a technical person.<\/p>\n\n\n\n<p>If you do want to create something even more custom than a premade theme, you can also get a developer or designer to create your own custom theme. Your online store can be as visually unique as you want it to be.<\/p>\n\n\n\n<p>Shopify also gives you several tools to allow you to <a href=\"https:\/\/help.shopify.com\/en\/manual\/promoting-marketing\/seo\/seo-overview\">manage your SEO<\/a> (Search Engine Optimization), so that you\u2019ll show up in search engine searches. That way people will be able to find your store and buy your products. That being said, if you are building your own brand, then you\u2019re going to have to do a lot more work in the SEO and marketing department, as you won\u2019t have the advantage of Etsy\u2019s customer base.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You Want to Scale<\/strong><\/h3>\n\n\n\n<p>The advantages of Etsy is that\u2014if you\u2019re just getting started\u2014it\u2019s easier and cheaper than Shopify. As your business grows, however, Shopify is the platform that gives you the tools you need to scale.<\/p>\n\n\n\n<p><a href=\"https:\/\/apps.shopify.com\/\">Shopify\u2019s app store<\/a> gives you the ability to add almost any type of functionality you can think of from shipment fulfillment to marketing. Shopify even offers POS so that you can sell with it in the non-digital world as well. Its lower transaction fees make more sense as your orders grow, and shifting to their more advanced subscription models will lower those fees further.<\/p>\n\n\n\n<p>As your business grows, so will your needs and the complexity of your business. Shopify will allow you to meet those demands in a way that Etsy can\u2019t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/etsy-shopify-why-not-both-banner-1-1024x427.jpg\" alt=\"\" class=\"wp-image-50015\" srcset=\"https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/etsy-shopify-why-not-both-banner-1-1024x427.jpg 1024w, https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/etsy-shopify-why-not-both-banner-1-300x125.jpg 300w, https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/etsy-shopify-why-not-both-banner-1-768x320.jpg 768w, https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/04\/etsy-shopify-why-not-both-banner-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Not Both?<\/h2>\n\n\n\n<p>The thing about comparing Etsy vs Shopify is that there\u2019s absolutely no reason why you can\u2019t use both. You can have listings on Etsy to take advantage of that marketplace AND have your own branded Shopify store.<\/p>\n\n\n\n<p>There are even Shopify <a href=\"https:\/\/apps.shopify.com\/etsy-marketplace-integration\">apps to help integrate your Shopify and Etsy stores<\/a> so you can easily handle inventory across multiple sales channels. You could also do this with 3rd party services like <a href=\"https:\/\/www.shipstation.com\/ca\/\">ShipStation<\/a> which integrate with both.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etsy vs Shopify: The Conclusion<\/h2>\n\n\n\n<p>When we\u2019re comparing Etsy vs Shopify, it really comes down to your business.<\/p>\n\n\n\n<p>If you\u2019re just getting started, and your products fit Etsy, then Etsy is your best bet. As your business grows and your requirements change, switching or creating a Shopify store to compliment your Etsy store might be a good strategy.<\/p>\n\n\n\n<p>If your business brand is important to you, and you\u2019re looking to grow, then Shopify is more in line with your needs. It will allow you to scale in a way that Etsy can\u2019t and provide many of the tools you need to properly run your business.<\/p>\n\n\n\n<div class=\"wp-block-cover alignfull is-light gb-block-cta\" style=\"padding-top:2%;min-height:13em;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f2f4f6\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center mt-0 has-text-color\" style=\"color:#32373c;font-size:36px;line-height:1\">Start saving with Chit Chats today!<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#32373c;line-height:1\">No hidden monthly fees. Unbeatable prices. More than 20 million packages delivered. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size gb-block-button sign-up-btn\" style=\"font-size:20px;line-height:1.2\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/chitchats.com\/signup\" style=\"border-radius:5px;color:#ffffff;background-color:#db2b35;padding-top:10px;padding-right:1em;padding-bottom:10px;padding-left:1em\">Sign up now!<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comparing the two options is like comparing apples and oranges. Or maybe apples and bananas, since apples and oranges are somewhat similar. The option that&#8230;<\/p>\n","protected":false},"author":11,"featured_media":50016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-hero.php","format":"standard","meta":{"footnotes":""},"categories":[1,4927],"tags":[],"class_list":["post-49985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chit-chats-blog","category-shipping-tips-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etsy vs Shopify: Which Is Best for Small Businesses? | Chit Chats<\/title>\n<meta name=\"description\" content=\"Etsy vs Shopify: both are great ecommerce options for small online businesses. One is a marketplace and the other is a store builder. Which is best for you?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chitchats.com\/blog\/etsy-vs-shopify\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etsy vs Shopify: Which Is Best for Small Businesses? | Chit Chats\" \/>\n<meta property=\"og:description\" content=\"Etsy vs Shopify: both are great ecommerce options for small online businesses. One is a marketplace and the other is a store builder. 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