Why Having a Blog Helps<\/h2>\n\n\n\n
Google rewards sites that have up-to-date quality content that people want to see. Updating your blog frequently lets Google know that your site is current and well-maintained. Good content means people spend longer on your site and are more likely to link to it. All of these factors help your website ranking, which in turn drives more traffic to your website.<\/p>\n\n\n\n
In addition, by creating content with your blog you’re more likely to rank for additional keywords<\/a>. For example, if you write about how you love Baby Yoda<\/a> and now want to create a new line of socks for alien babies, people who are searching for Baby Yoda may find your site and then buy your products. <\/p>\n\n\n\n As we mentioned, having a blog is a great first step but it doesn’t mean ignoring everything else related to SEO. You should ensure basic SEO tags are in place and that the site can be crawled by search engines. We’ll suggest some helpful tools for doing some of that SEO work later in this post. <\/p>\n\n\n\n The most important thing to do when creating a blog is to find your niche.<\/strong> There are millions of blogs and websites out there, so it’s hard to stand out in the crowd. You’ll need to find a specific topic and generate content in that area. The good news is that as a store owner you already have a niche \u2014 your business!<\/p>\n\n\n\n Writing about the trends in your industry, ways to use your product and stories about how you’ve helped your customers are some great ideas to start with. If the content is useful or interesting, it has a potential to rank. High-quality content can also act as brand proof to potential customers who visit your website. This lets them know you’re a reputable business. <\/p>\n\n\n\n It can sometimes be surprising what turns out to be popular. For instance, back in 2018, we created a blog post to explain to our clients how to track their shipments with our partner carrier, Asendia. As it turned out, this post was helpful for people beyond our existing clients. This post reached people just trying to understand Asendia tracking and continues to bring increasing amounts of traffic to our site! <\/p>\n\n\n\n If Chit Chats has helped your business, we’d obviously love if you write about us :). Let us know<\/a> if you write a blog post about Chit Chats, and we’ll mention you in our own blog. This can boost your SEO by creating a backlink<\/a>. Backlinks are powerful and valuable for SEO because they represent a vote of confidence from one site to another.<\/p>\n\n\n\n If you have an online store, you likely already have the tools at hand to create a blog. Here’s how to do it for some of the bigger platforms.<\/p>\n\n\n\n Shopify comes with a built-in blog engine. With their helpful guide<\/a> and beautiful themes, you can get a great looking blog up and running almost instantly.<\/p>\n\n\n\n WordPress was built around blogging, so if you’re using WooCommerce you can start blogging right away. You can also install the Yoast SEO plugin<\/a> that will provide tips on how to improve each blog post and make it easier to find.<\/p>\n\n\n\n If you want to blog using Etsy, you’ll need to sign up for Pattern<\/a> to get your domain name first. Etsy provides additional instructions<\/a> for how to set up your blog once your domain is set up.<\/p>\n\n\n\n If you’re selling on Amazon and eBay, you won’t have a way to set up a blog on your store. We’d recommend creating a separate blog using Wix, Squarespace or WordPress and linking to your product line from there.<\/p>\n\n\n\n![\"\"](\"https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/02\/blog-banner-1-1024x427.jpg\")
<\/figure>\n\n\n\nWhat Do I Blog About?<\/h2>\n\n\n\n
![\"Graph](\"https:\/\/chitchats.com\/blog\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-16-at-12.29.39-PM-1024x351.png\")
How to Set up a Blog for Your Ecommerce Store<\/h2>\n\n\n\n
Shopify<\/h3>\n\n\n\n
WordPress\/WooCommerce<\/h3>\n\n\n\n
Etsy<\/h3>\n\n\n\n
Amazon\/eBay<\/h3>\n\n\n\n
Tips for Getting Started<\/h2>\n\n\n\n