Chit Chats specializes in offering shipping solutions. Here are our top tips for packaging your goods when shipping to the U.S. or Canada.
1) Use a new box. While reusing is an important way for us to be helpful to our environment, it may not be the best choice for your package. An old box may be weak and could easily break in transit. If you do reuse a box, ensure that any old labels or barcodes are removed to ensure no confusion with the shipping carrier.
2) Use packing tape to seal your packages. Masking tape and/or transparent adhesive tape (like Scotch tape) is typically not strong enough to withstand the shipping process. It is a good idea to reinforce all the seams of your package for extra durability. When taping your packaging ensure that the barcode is not taped over as the tape can affect the scanning of the package for any tracking updates.
3) Don’t get lost. Try to refrain from wrapping your packages with paper. While, craft paper has a crisp clean look, it can easily tear which could result in your label and/or postage coming off and your package getting lost. Invest in proper packaging like boxes or craft bubble mailers from Mailers for Less or another shipping supply company to achieve a professional look and prevent any items from losing its way.
4) Protect your delicate items. Your package may involve a bumpy ride (or two!) along its journey, so be sure it is well protected. Wrapping your item(s) in bubble wrap, prior to packing in the box is an excellent solution to protect delicate items. A good tip is to give your package a little shake before sealing it to make sure that everything is nice and secure.
5) Properly label your packages. Most shipping carriers provide guidelines with address formats and we recommend researching these guidelines. For example, USPS offers guidelines for international addresses here.
6) Invest in a thermal label maker. It may seem more economical to print out your labels and then tape them to your package but you may be surprised to find that isn’t the case. Thermal label makers do not require ink and are self sticking so you actually end up saving money on printer ink and tape! The labels also make your packaging look more professional. If you do print out your own labels, make sure to tape the labels fully with packing tape, otherwise loose edges can get stuck in the sorting machines and rip off.
7) Size matters! Try to find a box or envelope that fits your items with little room spare. Typically you will be charged based on the dimensions of your package and you don’t want to pay for shipping air! Using bubble mailer envelopes instead of boxes can also be good cost saving choices (if your products can be safely shipped this way).
8) Make it easy. If you have a return policy, include these details with your package. This shows your customers that you are taking their time into consideration and making an added effort to make their experience a good one!
9) Add a little something extra. Including a simple note thanking your customers for their business is a simple, yet effective way to add a special touch to their shopping experience. You can also take that idea one step further and add a special offer or coupon. This is a great way to encourage repeat business. People love to save money and tend to spend more if they are getting a good deal.
10) Presentation is key. Your goal is to enhance your customer’s overall experience with your product and develop your brand. Keep your packaging consistent and try to come up with something that sets you apart. This could be using coloured tissue and ribbon to neatly wrap your product, so customers feel as though they are unwrapping a gift. Shopping has now evolved into customers interacting with products. If you make their experience a memorable one they will keep coming back!